5 tips to breakthrough.
If the social network has long kept the magic of the functioning of its algorithm, for a year we know a little more about its mechanisms of highlighting videos that animate the platform.
TikTok has 732 million monthly active users in the business community. The social network is even expected to reach 1.2 billion monthly users later this year.
What do we know about the TikTok algorithm?
Your TikTok account is based on a number of points, which prioritizes the re-watching and completion of a video (respectively 10 and 8 points), shares (6 points), reviews (4 points) including likes (2 points).
Once registered on the social network (creating a username and adding a profile picture), the behavior of new users is analyzed. As video absorption increases, video suggestions are refined and tailored to the interests of each individual on the social network. Unlike Twitter or Instagram.
For the recommendations, TikTok relies, here again, on very specific factors, namely: “user interactions: videos liked, shared, accounts followed, comments and clean content, “the indications of the videos: the captions, the sound, the hashtags,
“Device and account characteristics: language, country of the user, and type of device used.
To get into the good graces of the TikTok algorithm, it is, therefore, necessary to rely on recommendations and meet its requirements as much as possible to increase its visibility.
Do you want to improve your reputation on TikTok?
5 tips to gain visibility on TikTok and get thousands of subscribers
1. Create short, impactful videos to promote yourself
By focusing on a short video, it will have a better chance of being watched in its entirety and, even better, of being viewed several times. This first tip allows you to meet the two most important criteria of the TikTok algorithm. Note that the first few seconds (15 seconds) are decisive, so spare your effect so that listeners stay until the end.
Another option is to publish videos in several parts. If this area manages to capture the attention of users, it will encourage them to view multiple pieces of content and drive them to your profile.
2. Use trendy music and sounds to create original content
The sound makes a video dynamic and that’s good because TikTok is full of all kinds of sounds: from music that sticks in our heads to short lines from sketches, series, or films that can be replayed over and over. The selection of a sound will undeniably give rhythm to your video, some of them are even specially designed to make videos, which can keep the audience in suspense until the end of your article.
You have the opportunity to easily glean sounds while browsing TikTok.
To bookmark the ones you like, just click on the music at the bottom left of the screen. It is also possible to choose a sound via the video editor, which gives you access to a very large choice of music.
Another option: by switching to a pro profile on TikTok, it is quite possible to have access to data to know more about the profile of your subscribers and also what they have listened to over the last seven days.
3. Interact with other content creators to gain subscribers
Interactions are at the heart of TikTok’s algorithm. Likes, comments, but also shares are important criteria for a text creator but also for a viewer, but interactions determine the recommended videos.
So it’s just as important for the algorithm to watch artists interact with TikTok users. Don’t wait to like or comment on other tiktokers’ videos, by doing a duet for example. TikTok gives, indeed, the pleasure to react to a clip and to set up a duet.
This, in a feed, is illustrated by a video clip split in two. A principle that will please the algorithm.
4. Track trending results and use popular hashtags
In order to be visible on TikTok, it’s best to keep up with the trends that are making the buzz. The “Discover” tab allows you to evaluate the external signs, the challenges but also the hashtags that are particularly used. Being both a consumer of TikTok videos and a content creator seems particularly wise to stay up to date on current trends and offer short films that will meet the expectations of users.
5. Do not delete your old videos to increase your chances
What TikTok’s algorithm does is ensure that when your videos are recommended, they are recommended to a prejudiced target audience that is likely to be acquired.
If the audience likes your videos and subscribes to your account, old videos can move up in their recommendations. At this point it doesn’t take much to see a video go viral, so don’t judge those that might be a little underperforming during their release. They may get a better audience as your subscriber base grows.
